WordpressElementorCSSWPMLContact form 7Google AnalyticsMailchimpIDX BrokerUListingRank Math SEOGoogle Search ConsoleSEMrush

TeamToste

By Javier Nieto
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Published on
Duration
3 Weeks
Role
Frontend / WordPress Developer
Website
teamtoste.com
Home Page Desktop View
Home Page Desktop View
About Us Page View
About Us Page View
Rewards Page View
Rewards Page View
Contact Us Page View
Contact Us Page View

TeamToste is a real estate team based in the Tampa Bay area, helping buyers and sellers navigate the local market with a personalized, bilingual approach. The team needed a modern website that could serve both English and Spanish-speaking clients, showcase active property listings, and position the brand as a trusted local authority in real estate.

The Challenge

The main goals were three-fold: present the team's identity and value proposition clearly, surface live MLS property listings directly on the site, and serve a bilingual audience without maintaining two separate websites. The site also needed to support ongoing lead generation through email marketing and a client rewards program.

What I Built

The site was built with WordPress and Elementor, with a custom CSS layer for brand-specific styling. Key features include:

  • Live MLS listings via IDX Broker integration — buyers can search active properties directly on the site, filtered by price, location, and property type
  • Additional listing pages powered by UListing for featured and off-market properties
  • Full bilingual support via WPML — the entire site is available in English and Spanish with seamless language switching
  • Client Rewards Program — a dedicated page presenting TeamToste's referral and loyalty program for past clients
  • Lead capture through Contact Form 7 forms throughout the site, feeding into a Mailchimp email marketing pipeline
  • SEO optimized with Rank Math, tracked via Google Search Console and SEMrush for ongoing performance monitoring

Outcome

A fully bilingual, listing-integrated real estate website that serves as TeamToste's primary lead generation and brand hub in the Tampa Bay market — giving both English and Spanish-speaking buyers and sellers a professional, seamless experience from first visit to first contact.