Aptimyz Website

Aptimyz is a SaaS platform offering an all-in-one retail management solution — combining point-of-sale, inventory control, promotions, ecommerce, and back-office management for small to mid-sized businesses and enterprise retailers. I was brought in as the sole developer to build their institutional marketing website from scratch, owning the full frontend and content architecture end-to-end.

A SaaS marketing site needs to do several things at once: communicate a complex product clearly, guide different buyer personas through the right information, and convert visitors into signups or demo requests — all while being easy for a non-technical team to update over time. The content management layer was as important as the frontend itself.

The site was built entirely by me using Next.js and CSS, with MDX handling content rendering and Strapi serving as the headless CMS on the backend:

• Homepage — designed and developed the main landing page presenting Aptimyz's core value proposition to retail business owners, with clear messaging around the platform's all-in-one approach to POS, inventory, and ecommerce management
• Features page — built the product features section breaking down Aptimyz's key capabilities — from point-of-sale and inventory control to promotions management and back-office reporting — structured to inform and convert prospects evaluating the platform
• Pricing page — developed the pricing section presenting Aptimyz's subscription tiers in a clear, comparable format to help buyers make informed decisions quickly
• MDX content layer — integrated MDX for flexible content rendering, enabling rich, component-driven content pages that go beyond standard markdown without requiring a full CMS rebuild per page
• Strapi CMS backend — set up and configured Strapi as the headless CMS, giving the Aptimyz team a clean admin interface to manage and update site content independently without touching the codebase
• Responsive layout — ensured full mobile compatibility across all pages, maintaining visual hierarchy and readability from desktop down to mobile viewports

A complete, independently built SaaS marketing site — from architecture to deployment — with a content management setup that empowers the Aptimyz team to own their content without developer dependency. Built to convert retail business owners exploring an all-in-one management platform.